A good magician never reveals their tricks.

We are not good magicians.

A good magician never reveals their tricks. We are not good magicians.

Bad Magic founder Tom Darlow effective creativity Tracksuit

led by Asia Pacific’s
most effective
advertising creative*

Emmy nominated. Quoted by Obama. Written music for Rihanna. Toured with The Strokes. Played coachella and bonnaroo. Created the #1 most effective ad on earth, and the world’s #1 most effective telco ad. 17 Grands prix.

portfolio of Work from a former life is here.

* Based on Effies results in 2020 and 2021. A title I share with Beth O’Brien

Bad Magic founder Julie Darlow effective creativity Tracksuit

And ex-new york
global planning
director

Multi-Effie winning strategist. Helping businesses large and small get to the heart of what’s holding them back and accelerate change.

with a bunch of
talented PARTNERS

Bad Magic Ao Studios partners for effective creative growth
Bad Magic Liquid Studios for effective creative growth
Bad Magic Love and Money partners for effective creative growth
Bad Magic Freebird partners for effective creative growth
Tracksuit effective creativity brand tracking

Here is a short documentary
on our work ethic

Featuring some of the biggest names in Hollywood