GREATEST PROBLEM EVER!

QUEENSTOWN HAS BEEN SO SUCCESSFUL AT ATTRACTING FAMILIES THAT THEY HAVE TURNED OFF THE HARDCORE SKI COMMUNITY.

THIS CAMPAIGN IS FOR MY FELLOW SKI NERDS - REMINDING THEM THAT THE QT REGION IS A BETTER PLACE TO SPEND YOUR SKI MONEY THAN JAPAN OR STUPID STUPID CANADA*

The idea - Welcome to the flow state

*SORRY, CANADA.